Work

Customer Retention Strategies: A Study of Ghanaian Banks

Year: 2014

Type: article

Study design: Observational Study

Source: European Journal of Business and Management

Authors: Kate Agudze-Tordzro, Samuel Buame, Bedman Narteh

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1600516468

FWCI: 2.377

Cites: 51

Cited by: 10

Related to: 10