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Global marketing and advertising: understanding cultural paradoxes

Year: 2005

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.43-0422

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1600778203

Cites:

Cited by: 813

Related to: 10