Work

Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image

Year: 1999

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-02-1999-b003

Authors: Stephen R. McDaniel, Lance Kinney

Institutions: University of Maryland, College Park, University of Alabama

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1602534019

FWCI: 1.385

Cites: 29

Cited by: 9

Related to: 10