Work

The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers

Year: 2010

Type: article

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Ovidiu Ioan Moisescu, B N S Allen

Institutions: Babeș-Bolyai University, Plymouth State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1603626307

FWCI: 1.479

Cites: 7

Cited by: 23

Related to: 10