Work

Occasion-based vs. User-based Benefit Segmentation: A Case Study

Year: 1992

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1992.12466817

Author: Joel S. Dubow

Institution: Saint Joseph's University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1603781457

FWCI: 1.411

Cites: 4

Cited by: 63

Related to: 10