Work

Public Attitudes towards Advertising

Year: 1984

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1984.11104995

Author: Eric J. Zanot

Institution: University of Maryland, College Park

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1603831378

FWCI: 1.604

Cites: 11

Cited by: 129

Related to: 10