Work

Real-World Uplift Modelling with Significance-Based Uplift Trees

Year: 2012

Type: article

Authors: Nicholas J. Radcliffe, Patrick D. Surry

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1603952207

FWCI: 16.4

Cites: 25

Cited by: 92

Related to: 10