Work

Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2014.993792

Author: Martin Eisend

Institution: European University Viadrina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1604053573

FWCI: 9.943

Cites: 45

Cited by: 32

Related to: 10