Work

Is the Size or the Valence of Proactive Engagement Associated with Purchase Intention? A Case Study of Branded Blogs of Starbucks

Year: 2015

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/1553118x.2014.924125

Authors: Ye Wang, Fei Qiao, Wei Peng

Institutions: University of Missouri–Kansas City, University of Alabama, West Texas A&M University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1604081876

FWCI: 6.639

Cites: 51

Cited by: 20

Related to: 10