Work

Marketing programmes across different phases of the product life cycle

Year: 2006

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850610703290

Authors: Avvari V. Mohan, K.N. Krishnaswamy

Institutions: Multimedia University, Indian Institute of Science Bangalore

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1604586286

FWCI:

Cites: 40

Cited by: 10

Related to: 10