Work

A Brand's Advertising and Promotion Allocation Strategy

Year: 2000

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(98)00115-5

Author: Kenneth Anselmi

Institution: East Carolina University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1604888641

FWCI: 1.246

Cites: 43

Cited by: 18

Related to: 10