Work

Market segmentation: normative model versus business reality

Year: 1996

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569610121665

Author: Erwin Danneels

Institution: Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1605090487

FWCI: 5.443

Cites: 16

Cited by: 70

Related to: 10