Work

Loyalty Programs Challenges in Retail Banking Industry

Year: 2014

Type: article

Authors: Neringa Ivanauskiene, Viltė Auruskeviciene

Institutions: ISM University of Management and Economics, Kaunas University of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1605244385

FWCI: 0.791

Cites: 20

Cited by: 6

Related to: 10