Work

Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms

Year: 2002

Type: conference-paper

Source: ORCA Online Research @Cardiff (Cardiff University)

Authors: Jaqueline Chimhanzi, Robert E. Morgan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1605456590

FWCI:

Cites: 75

Cited by: 3

Related to: 10