Work

Social Communication in Advertising: Consumption in the Mediated Marketplace

Year: 2018

Type: article

Authors: William Leiss, S. J. Kline, Sut Jhally, Jackie Botterill

Institutions: Simon Fraser University, University of Massachusetts Amherst

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1606029491

FWCI: 10.2

Cites:

Cited by: 192

Related to: 10