Work

Utilitarian, Aesthetic, and Familiarity Responses to Verbal Versus Visual Advertisements

Year: 1984

Type: article

Source: ACR North American Advances

Authors: Elizabeth C. Hirschman, Michael R. Solomon

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1606247159

FWCI: 3.123

Cites:

Cited by: 30

Related to: 10