Work

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Year: 2000

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm.2000.17.3.263.3

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1607137273

FWCI: 4.883

Cites: 2

Cited by: 3,262

Related to: 5