Work

Erfolg durch kundenorientiertes Multichannel-Management

Year: 2008

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9437-0_8

Author: Michael Wegener

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1607304099

FWCI: 9.189

Cites: 5

Cited by: 17

Related to: 10