Work

Customer‐based brand equity in the team sport industry

Year: 2005

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560510590683

Authors: Hans H. Bauer, Nicola E. Sauer, Philipp Schmitt

Institution: University of Mannheim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1607698159

FWCI: 10.19

Cites: 35

Cited by: 226

Related to: 10