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Green, Innovative, and Profitable: A Case Study of Managerial Capabilities at Interface Inc.

Year: 2012

Type: article

Abstract: IntroductionGoing green can be a magnificent business opportunity and a potential source of competitive advantage, but it also presents a managerial challenge for companies operating in resource-intensive industries. Probably the most significant managerial challenge is finding the balance between short-term economic realities and a long-term vision of ceasing to pollute the

Source: Technology Innovation Management Review

DOI: 10.22215/timreview/624

Author: Tommi Lampikoski

Institution: University of California, Berkeley

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W160964910

FWCI: 4.559

Cites:

Cited by: 25

Related to: 10