Work

Creating “Memes” While Creating Advertising

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12520099

Author: Betsy D. Gelb

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W161600452

FWCI:

Cites: 4

Cited by: 25

Related to: 10