Work

The impact on country image and product evaluation caused by Korean Wave in China

Year: 2006

Type: article

Source: INTERNATIONAL BUSINESS REVIEW

DOI: 10.21739/ibr.2006.09.10.2.107

Author: Oun Yeong Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1616594643

FWCI:

Cites:

Cited by: 13

Related to: 10