Work

Towards an Organizational Theory of Advertising: Agency—Client Relationships in South Africa

Year: 1996

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1996.11104633

Authors: Sinclair Davidson, Dimitri Kapelianis

Institutions: RMIT University, University of the Witwatersrand

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1620883121

FWCI: 3.629

Cites: 12

Cited by: 12

Related to: 10