Work

Conceptualization of a holistic brand image measure for fashion-related brands

Year: 2015

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-07-2014-1063

Authors: Eunjoo Cho, Ann Marie Fiore

Institutions: University of Arkansas at Fayetteville, Iowa State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1624299646

FWCI: 6.627

Cites: 47

Cited by: 100

Related to: 10