Segmenter le marché européen des services
Year: 2001
Type: article
Abstract: In this paper, we argue that expectations of service quality variy across cultural groups, as defined by each culture's position on Hofstede's cultural dimensions. We explicitly map the relationship between expectations and cultural dimension positions and draw out the implications for the segmentation of European service market.
Source: reroDoc Digital Library
Authors: Olivier Furrer, Devanathan Sudharshan
Language: French
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1625997848