Work

Assessing viewer judgement of advertisements and vehicles: Scale development and validation

Year: 1994

Type: article

Source: ACR North American Advances

Author: Tammi S. Feltham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W162628667

FWCI:

Cites:

Cited by: 18

Related to: 10