Work

A global customer experience management architecture

Year: 2012

Type: conference-paper

Abstract: Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. A. Cuadra-Sanchez, M. Cutanda-Rodriguez, I. Perez-Mateos, A. Aurelius, K. Brunnstrom, J. Laulajainen, M. Varela, and J. E. López de Vergara, "A global customer experience management architecture", in Future Network and Mobile Summit, 2012, 1-8

Source: LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)

Authors: Cuadra-Sánchez, Antonio, Cutanda-Rodríguez, Mar, Pérez-Mateos, Ismael, Aurelius, Andreas, Brunnström, Kjell, Laulajainen, Jukka-Pekka, Varela, Martín, López de Vergara, Jorge E.

Institutions: Indra (Spain), VTT Technical Research Centre of Finland

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: VINNOVA, Centro para el Desarrollo Tecnológico Industrial, Tekes, Eurostars

OpenAlex ID: W1632041575

FWCI: 2.094

Cites: 5

Cited by: 7

Related to: 10