Work

Children and Attitude toward the Brand: A New Measurement Scale

Year: 1999

Type: article

Source: Journal of Advertising Research

Authors: Claude Pecheux, Christian Derbaix

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W163576229

FWCI: 4.155

Cites:

Cited by: 80

Related to: 10