Work

Principles of Marketing: 2nd European Edition

Year: 1999

Type: book

Source: Kent Academic Repository (University of Kent)

Authors: Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W163601199

FWCI: 4.233

Cites:

Cited by: 69

Related to: 10