Work

Brand love, brand image and loyalty in Australian elite sport

Year: 2010

Type: article

Authors: Sarah Broadbent, Kerrie Brïdson, Lesley Ferkins, Ruth Rentschler

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1641057422

FWCI:

Cites: 32

Cited by: 10

Related to: 10