Work

The impact of CSR on consumer-corporate connection and brand loyalty

Year: 2015

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/imr-03-2014-0089

Authors: Byeong-Joon Moon, Lee W. Lee, Chang Hoon Oh

Institutions: Kyung Hee University, Central Connecticut State University, Simon Fraser University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1641839760

FWCI: 10.77

Cites: 66

Cited by: 72

Related to: 10