Work

Unleashing the Power of Marketing

Year: 2010

Type: article

Source: Harvard business review

Authors: Beth Comstock, Ranjay Gulati, Stephen A Liguori

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W164635695

FWCI: 9.514

Cites:

Cited by: 23

Related to: 10