Work

Brand hate: framework teorico ed analisi del caso Nestlé

Year: 2013

Type: dissertation

Author: R. Mancini

Language: Italian

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1647905050

Cites: 257

Cited by:

Related to: 10