Work

Exploratory Results on the Antecedents and Consequences of Green Marketing

Year: 1998

Type: article

Source: Market Research Society Journal

DOI: 10.1177/147078539804000404

Authors: Fred Langerak, Ed Peelen, Mark van der Veen

Institutions: Ghent University, Erasmus University Rotterdam, Nyenrode Business University, University of Amsterdam

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1650595256

FWCI: 4.773

Cites: 28

Cited by: 63

Related to: 10