Work

Meaning Matters

Year: 2010

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367390204

Authors: Stefano Puntoni, Jonathan E. Schroeder, Mark Ritson

Institutions: Erasmus University Rotterdam, University of Exeter, The University of Melbourne

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1652285485

FWCI: 21.85

Cites: 77

Cited by: 101

Related to: 10