Work

Determinants of Customer Satisfaction in the Kenyan Banking Industry

Year: 2013

Type: article

Study design: Observational Study

Authors: Peris Njoki Mburu, Helena Van Zyl, Margaret Cullen

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1652514215

FWCI: 2.936

Cites: 20

Cited by: 12

Related to: 10