Co‐Creation with Customers: An Evolving Innovation Research Field
Year: 2015
Type: article
Abstract: See virtual issue: Co‐creation with Customers: An Evolving Innovation Research Field
DOI: 10.1111/jpim.12279
Authors: Gerda Gemser, Helen Perks
Institutions: RMIT University, University of Nottingham
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1652815535
