Work

Customer experience management: toward implementing an evolving marketing concept

Year: 2015

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-015-0460-7

Authors: Christian Homburg, Danijel Jozić, Christina Kuehnl

Institution: University of Mannheim

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1654255044

FWCI: 74.01

Cites: 116

Cited by: 1,328

Related to: 10