Work

The effects of cross-border strategic brand alliance on consumer product evaluation

Year: 2010

Type: dissertation

Source: Texas ScholarWorks (Texas Digital Library)

Author: Jin Kyun Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1656337786

Cites: 110

Cited by:

Related to: 10