Work

Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?

Year: 2015

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2015.07.004

Authors: Henrik Hagtvedt, Vanessa M. Patrick

Institutions: Boston College, University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1656825845

FWCI: 15.74

Cites: 43

Cited by: 109

Related to: 10