Work

Marketing Strategies during Recession: A Comparison of Small and Large Firms

Year: 1993

Type: article

Source: Journal of Small Business Management

Author: Avraham Shama

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W165750322

FWCI: 1.43

Cites:

Cited by: 115

Related to: 10