Work

The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power

Year: 2015

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-07-2014-0260

Authors: Mahsa-Sadat Taghavi, Alireza Seyedsalehi

Institutions: Islamic Azad University, Tehran, Islamic Azad University, Science and Research Branch, Qazvin Islamic Azad University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1661050448

FWCI: 4.969

Cites: 73

Cited by: 30

Related to: 10