Work

The Social Marketing Mix – A Critical Review

Year: 2011

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781446201008.n11

Authors: Ken Peattie, Sue Peattie

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1661478402

FWCI: 1.633

Cites:

Cited by: 17

Related to: 10