Year: 2009
Type: book
Abstract: This paper examines the effect of a seller's reputation on pricing in retail e-markets.Our data comprises price quotations from over 6000 markets of homogeneous consumer products listed in Pricegrabber.We model seller reputations as a combination of the aggregate rating scores and ratings histories which are provided by consumers in Pricegrabber's feedback mechanism.We analyze this data with standardized variables regression.The results indicate that there are some positive returns on reputation for different seller types which could also explain price dispersion in e-markets.
Author: Jani Saastamoinen
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1661596170