Work

A comparison of approaches for maximizing business payoff of prediction models

Year: 1996

Type: article

Authors: Brij Masand, Gregory Piatetsky-Shapiro

Institution: GTE (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W166194309

FWCI: 12.71

Cites: 5

Cited by: 34

Related to: 10