Work

The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand

Year: 2014

Type: article

Study design: Observational Study

Author: Kevin Edward Nurcahya

Institution: Petra Christian University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1672848233

FWCI: 1.001

Cites: 41

Cited by: 7

Related to: 10