Work

Measuring Integrated Marketing Communication

Year: 2011

Type: article

Authors: Bruno Završnik, Damjana Jerman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1673248226

FWCI: 1.392

Cites: 47

Cited by: 9

Related to: 10