Work

Scholarly Traditions and European Roots of American Consumer Research

Year: 1994

Type: book-chapter

Source: International series in quantitative marketing

DOI: 10.1007/978-94-011-1402-8_8

Author: Harold H. Kassarjian

Institution: University of California, Los Angeles

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W16738312

FWCI: 3.954

Cites: 41

Cited by: 29

Related to: 10