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Is Billboard Advertising Beneficial for Healthcare Organizations? An Investigation of Efficacy and Acceptability to Patients

Year: 2010

Type: article

Source: Journal of Healthcare Management

DOI: 10.1097/00115514-201003000-00004

Authors: John L. Fortenberry, James K. Elrod, Peter J. McGoldrick

Institutions: Louisiana State University, Louisiana State University in Shreveport, University of Manchester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W16761954

FWCI: 0.95

Cites:

Cited by: 22

Related to: 10