Work

Consumer response to online/offline price differentiation

Year: 2015

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.09.005

Authors: Martin Fassnacht, Sebastian Unterhuber

Institution: WHU – Otto Beisheim School of Management

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1676490919

FWCI: 8.286

Cites: 55

Cited by: 84

Related to: 10